![]() ![]() According to Sinek, most organizations and individuals only focus on the ‘what’ and ‘how’ of their actions. The Simon Sinek golden circle theory is illustrated as three concentric circles with ‘why’ in the center, followed by ‘how’ and finally, ‘what’. The Golden Circle In A Fast-Paced World.The What, How And Why Of The Golden Circle.He developed the golden circle theory stating how great leaders inspire people to think for themselves and create a solution-driven business. ![]() Simon Sinek, author and inspirational speaker, delivered a pathbreaking talk on ‘how great leaders inspire action’. ![]() But do you know why you want to go to all this trouble of setting up shop?įinding answers to ‘why’ is what you must aspire to do if you want to accomplish your goals and become successful. You know what product or service to offer and how you want to offer it. Imagine you want to start your own business. ![]()
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