![]() ![]() ![]() ![]() For instance, the history of Coca-Cola’s reliance on public water works, in the United States and abroad, could and should inform current debates about true-cost accounting. Employing a historian’s skills in research and narrative, he constructs a detailed story about each component that is aimed at supporting his central thesis.Įlmore’s provocations are controversial and worth examining, and their implications go far beyond the beverage industry. Worse, he charges, the company’s success is based on relentlessly promoting overconsumption of a product that is not only nonessential but harmful to the environment and the people who consume it.Įlmore makes his case using a chapter-by-chapter exploration of Coke’s key ingredients: water, waste tea leaves, sugar, coca leaf extract, cocoa waste, coffee beans, packaging, and high-fructose corn syrup. In Citizen Coke, Elmore argues that Coke’s brand and profitability are built on the backs of other companies, independent bottlers, agricultural suppliers, public infrastructure, and fragile ecosystems. ![]()
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